It isn’t about just colors and fonts.
It’s about invoking a feeling.
As Marketing Coordinator for a 600+ bed student housing complex, I designed a wide range of graphics that reflected the upbeat, festive energy of the brand. My work included everything from office signage and promotional giveaways to event flyers, Instagram Stories, and custom Highlight covers. I leaned into bold, vibrant visuals to match the high-energy vibe of our community, while keeping everything cohesive across platforms. Each month, I gave the designs a slight refresh—pulling inspiration from the current event calendar, seasonal themes, or holidays—to keep things feeling new while staying on brand.
(@TheRidgeClemson) Instagram Highlight Cover Categories: Testimonials, Giveaways, Pool Days, Resident Events, Shuttle Info, Updates
(@TheRidgeClemson) IG Highlight Section: "Testimonials"
(@TheRidgeClemson) Instagram Story; I redesigned the resident shuttle schedule graphic and added it to a dedicated Story Highlight titled “Shuttle Info”—making it easy for residents to quickly access updated transit details any time.
Print Collateral; included in gift bags with Starbucks Frappuccino's and Cookies that were handed out to students while marketing on Clemson University's campus
Contest Flyer: Easter Egg Scavenger Hunt
Office Signage: Easter Hours
Office Signage: Printing Instructions
Office Signage: After Hours Move-Out Instructions
Event Flyer: Paper Airplane Competition
Memorial Day Giveaway
Instagram Story; Memorial Day Giveaway Winner Announcement
Giveaway: Yeti Roadie Cooler (Spring Break)
Event Flyer: Lei's & Lemonade
Pickens County Humane Society Donation Raffle Flyer (1/2)
Event Flyer: National PB&J Day
Local Business Partnership: Monterrey's Gift Card Giveaway
Event Signage: "Nacho Average Monday!"
Predict & Win Contest: Gator Bowl Final Score
Event Flyer: National Burrito Day
Event Flyer: National Pizza Day
Event Signage: Flower Bar (1/2)
Event Signage: Flower Bar Instructions (2/2)
IG Story & Flyer: Candy Salad TikTok
Giveaway: "Ridge-mas"
Contest Signage: "How Many Lucky Charms Are In The Jar?"
Event Flyer: Valentine's Pancake Brunch
Event Flyer: (Exam Week) Breakfast To-Go

