It isn’t about just colors and fonts.
It’s about invoking a feeling.
As Marketing Coordinator for a 600+ bed student housing complex, I designed a wide range of graphics that reflected the upbeat, festive energy of the brand. My work included everything from office signage and promotional giveaways to event flyers, Instagram Stories, and custom Highlight covers. I leaned into bold, vibrant visuals to match the high-energy vibe of our community, while keeping everything cohesive across platforms. Each month, I gave the designs a slight refresh—pulling inspiration from the current event calendar, seasonal themes, or holidays—to keep things feeling new while staying on brand.
Event Flyer: Paper Airplane Competition
Event Signage: "Nacho Average Monday!"
Event Flyer: National Burrito Day
Event Flyer: National PB&J Day
IG Story & Flyer: Candy Salad TikTok
Event Flyer: Lei's & Lemonade
Event Flyer: (Exam Week) Breakfast To-Go
Event Flyer: Valentine's Pancake Brunch
Contest Signage: "How Many Lucky Charms Are In The Jar?"
Local Business Partnership: Monterrey's Gift Card Giveaway
Predict & Win Contest: Gator Bowl Final Score
Giveaway: Yeti Roadie Cooler (Spring Break)
Event Signage: Flower Bar (1/2)
Event Signage: Flower Bar Instructions (2/2)
Event Flyer: National Pizza Day
Memorial Day Giveaway
Pickens County Humane Society Donation Raffle Flyer (1/2)
Pickens County Humane Society Donation Raffle Flyer (2/2) "About PCHS"
Contest Flyer: Easter Egg Scavenger Hunt
Giveaway: "Ridge-mas"
Valentine's Day Print Collateral
Print Collateral; included in gift bags with Starbucks Frappuccino's and Cookies that were handed out to students while marketing on Clemson University's campus
(@TheRidgeClemson) IG Highlight Section: "Testimonials"
Instagram Story; Memorial Day Giveaway Winner Announcement
(@TheRidgeClemson) Instagram Highlight Cover Categories: Testimonials, Giveaways, Pool Days, Resident Events, Shuttle Info, Updates
(@TheRidgeClemson) Instagram Story; I redesigned the resident shuttle schedule graphic and added it to a dedicated Story Highlight titled “Shuttle Info”—making it easy for residents to quickly access updated transit details any time.
Office Signage: Printing Instructions
Office Signage: Easter Hours
Office Signage: After Hours Move-Out Instructions