It isn’t about just colors and fonts.

It’s about invoking a feeling.

As Marketing Coordinator for a 600+ bed student housing complex, I designed a wide range of graphics that reflected the upbeat, festive energy of the brand. My work included everything from office signage and promotional giveaways to event flyers, Instagram Stories, and custom Highlight covers. I leaned into bold, vibrant visuals to match the high-energy vibe of our community, while keeping everything cohesive across platforms. Each month, I gave the designs a slight refresh—pulling inspiration from the current event calendar, seasonal themes, or holidays—to keep things feeling new while staying on brand.