To drive early lease renewals for the 2024–2025 school year, I developed a Halloween-themed campaign centered around the phrase: “No Tricks & All Treats, When You Renew by Halloween!"With the renewal deadline falling on October 31st, I leaned into the spooky idea of their bed space being "up for grabs" after the deadline.While residents could still renew later, they were no longer guaranteed their current bed—adding a playful sense of urgency.
This multi-touch campaign blended the festivity of spooky season with a sense of urgency to drive results.I created Halloween-themed content, hosted contests—including a decor competition to win a curated spooky basket and a pet costume contest with 1st, 2nd, and 3rd place PetSmart gift card prizes.I also designed printed collateral to place inside candy bags that were hand-delivered to every unit. It was a playful way to make the renewal message stick!
CONTENT SO GOOD, IT'S SCARY.
CONTENT SO GOOD, IT'S SCARY.
🎃GIVEAWAY ALERT!🎃 Spooky vibes and sweet surprises await - enter now for a chance to win this Spooky Basket!👻🌙 How to Enter:🖤🧡 • Share a photo of your Halloween decor on your Instagram story and tag us! *can be indoor or outdoor decor - it’s up to you!* • Our staff will vote on our favorite; the picture with the most votes wins the Spooky Basket! • We will announce the winner before we close at 6pm, TODAY! All entries must be posted by 5pm! *must be a current resident at The Ridge to be eligible for giveaway.*
Things are getting spooky at The Ridge, with less than 3 weeks until the Renewal Deadline!👻🎃 👀Don’t let it creep up behind you🧟♂️ Send us a DM or contact the leasing office to renew! Don’t miss out on the chance to secure your same space for next year! After October 31st, your spot is up-for-grabs!😮
Juniper would be the first pick in any pumpkin patch!🎃😽 Don’t forget to start prepping your pet’s Halloween costume for our Pet Costume Contest! We will start accepting entries Oct. 23rd - We can’t wait to see all of your furry friends!🐕🦺🐈 (1/2)
Juniper would be the first pick in any pumpkin patch!🎃😽 Don’t forget to start prepping your pet’s Halloween costume for our Pet Costume Contest! We will start accepting entries Oct. 23rd - We can’t wait to see all of your furry friends!🐕🦺🐈 (2/2)
Aurora and Paisley are ready to enter our Pet Costume Contest that starts tomorrow!🧡👻 Thanks @marilizecornwell for sharing these photos with us! Be on the lookout for tomorrows post where we will announce all of the details on how to enter & the prizes!✨🏅 (1/2)
Aurora and Paisley are ready to enter our Pet Costume Contest that starts tomorrow!🧡👻 Thanks @marilizecornwell for sharing these photos with us! Be on the lookout for tomorrows post where we will announce all of the details on how to enter & the prizes!✨🏅 (2/2)
Happy Halloween from The Ridge Clemson!🎃 Don’t forget that the Renewal Deadline is TODAY! Contact our office to secure your spot for 2024-2025!
No Tricks and All TREATS!🍬 When You Renew by HALLOWEEN!🎃✨ Today we dropped off candy bags and reminded residents that after Oct. 31st, their spot is up for grabs!😯 Contact our office to renew your lease for 2024-2025 before it’s too late! (1/3)
No Tricks and All TREATS!🍬 When You Renew by HALLOWEEN!🎃✨ Today we dropped off candy bags and reminded residents that after Oct. 31st, their spot is up for grabs!😯 Contact our office to renew your lease for 2024-2025 before it’s too late! (2/3)
No Tricks and All TREATS!🍬 When You Renew by HALLOWEEN!🎃✨ Today we dropped off candy bags and reminded residents that after Oct. 31st, their spot is up for grabs!😯 Contact our office to renew your lease for 2024-2025 before it’s too late! (3/3)
Swing by our #SpookySnackStation for popcorn, candy, and caramel-dipped apple slices with all the toppings. Sweet, salty, and just the right amount of spooky! 🍎🍿🖤
Met some friends on the way to open the model home; look how CUTE these pumpkins are! The creativity of our residents is unmatched!🎃 Don’t forget to stop by our Spooky Snack Station tomorrow in the Hangout @ 2pm! We will have a caramel apple station, popcorn & candy bar, and more! See you there!🍿🍬🍎
Fall in love with The Ridge Clemson this season!🍂 JB and Journey are here to guide you through every step of the leasing process. Give our office a call to schedule a tour or walk right in!